Job Information
Position: Channel Relations Manager/ KOLs Manager/ Public Relations Manager
Industry: Healthcare & Life Sciences
Location: Remote in Vietnam
Employment Type: Freelancer
Experience Level: Mid-Senior
Key Focus: Digital PR, HCPs/KOL Engagement, Ethical Marketing, Strategic Partnerships
Availability: August/September, start immediately
At drcom, we are seeking a visionary Channel Relations Manager to spearhead our PR initiatives, focusing particularly on the healthcare and life science industry. This role is designed to amplify our strategic digital PR efforts, ethical HCP/KOL activations, and the development of a partnership pool that supports both internal and external strategies through different channels.
Key Responsibilities:
- Digital PR / Social Media Management:
- Develop and implement a comprehensive digital PR strategy that aligns with Brands’ branding and goals.
- Manage and enhance social media presence across all relevant platforms to increase engagement and visibility.
- Create content calendars, oversee the production of engaging content, and monitor social media performance metrics.
- Coordinate with internal teams to ensure consistent message alignment and brand proposition.
- Ethical/HCP Marketing and HCP/KOL Activations for External Requirements:
- Identify and engage with HCPs and KOLs to support external client projects and enhance marketing strategies.
- Design and execute targeted activation campaigns and messaging strategies that effectively leverage the influence and expertise of HCPs and KOLs.
- Maintain ongoing communication and build strong relationships with different healthcare community stakeholders.
- Evaluate and adjust activation strategies based on analytical insights and client feedback.
- Develop partnership agreements that outline expectations to ensure clear and ethical collaborations.
- Build and manage a network of niched types of KOLs who can be mobilized quickly for diverse client needs.
Key Responsibilities:
- KOL Outreach & Initial Contact
- Identify, shortlist, and initiate contact with relevant HCP KOLs aligned to brand or therapeutic area focus.
- Conduct outreach via email, phone calls, social platforms (e.g., Zalo, LinkedIn), or in-person when applicable.
- Build rapport with prospective KOLs and communicate project objectives clearly.
- Onboarding & Alignment
- Guide KOLs through onboarding in accordance with drcom’s strategic proposals and communication guidelines.
- Share briefing materials, timelines, compliance requirements, and expectations.
- Coordinate any contract signing or documentation requirements, if applicable.
- KOL Management & Coordination
- Act as the main liaison between the KOLs and drcom/client teams.
- Coordinate KOL participation in webinars, conventions, e-learning content, testimonial videos, and social media initiatives.
- Support KOLs in crafting or reviewing their presentations, speaking points, captions, or content to ensure alignment with strategy and compliance.
- Ensure timely delivery of all KOL commitments (e.g., posts, appearances, deliverables).
- KOL Discovery & Vetting
- Continuously scout new and emerging KOLs, Digital Opinion Leaders (DOLs), or Medfluencers relevant to the therapeutic category or target audience.
- Assess credibility, influence, engagement, and ethical alignment with brand values.
- Maintain an updated KOL pool database segmented by specialty, influence type (offline/online), and availability.
- Compliance & Regulatory Oversight
- Ensure all HCP KOL content and activities follow Vietnam’s Ministry of Health (MOH) guidelines, pharma regulatory codes of conduct, or the HCP’s affiliated hospital regulations.
- Flag potential risks and pre-clear materials when needed with relevant stakeholders or legal/compliance teams.
- Reporting & Coordination
- Provide regular updates to drcom on KOL engagement progress, challenges, and next steps.
- Prepare activity trackers, engagement calendars, and performance summaries (e.g., webinar attendance numbers, post engagement, feedback scores).
- Join internal meetings to align on new directives, timelines, and campaign rollouts.
- Crisis Management & Issue Resolution
- Monitor KOL activities to manage potential reputational risks (e.g., off-brand messaging or negative sentiments).
- Act swiftly in coordinating any necessary clarifications or corrections in partnership with the drcom team.
- Strategic Contribution
- Offer local insight to strengthen drcom’s proposals and execution strategies, particularly for messaging nuance, channel use, or HCP behavior.
- Identify opportunities for long-term KOL partnerships and co-creation initiatives that drive deeper credibility and reach.
What You’ll Need:
- Proven experience in traditional press, digital PR, and social media, especially in a healthcare and pharma-focused environment, with strong capabilities in crisis management and strategic communication.
- Exceptional writing skills, capable of crafting clear and persuasive communications for various audiences.
- Strong existing network in the healthcare industry, particularly with HCPs KOLs (doctors, pharmacists, leaders in industry) and medical professionals.
- Expertise in crafting and executing detailed social media strategies.
- Demonstrated ability to manage and grow strategic partnerships.
- Excellent communication, negotiation, and project management skills.
Why Join Drcom?
- Become part of a pioneering team in a dynamic, fast-paced industry.
- Opportunities for significant professional growth and leadership.
- Work in an environment that champions innovation and ethical practices.
Excite to collaborate with us? Apply now and be part of our growing Planning team!
