Location: Singapore office: DRCOM Southbank 11-05, 883 North Bridge Road, Singapore 198785
Level of management: Experienced - Manager

Job Information

Drcom Group is looking for an experienced Strategic Planner to join us! The Strategic Planner has a key role in developing the local business in SEA (South-East Asia excluding Vietnam) Australia/New Zealand and potentially our other sales channels like Europe. The Strategic Planner must have strong experience in Gather and analyze data, understanding of medical, pharmaceutical is a strong plus. He/She must use his/her experience and discipline to make recommendations on how to best deploy the campaign/omnichannel strategy and meet business objectives.

Key duties will be

Strategy And RFP support

  • Gather and analyze marketing, industry, and consumer insights data to determine the client’s advertising and campaign needs;
  • Participate in RFP to provide strategy/analysis;
  • Make recommendations on how to best deploy the campaign/omnichannel strategy and associated planning. Plans typically include analysis and recommendations on targeting/segmentation, channels recommendation, etc;
  • This includes creating the associated slides and presentation to client;
  • Work closely with accounts, creative, medical writers, consumer insights and other media partners.

Coordinate with Creative Team

  • Planning in coordination with the Creative Team and Medical copywriter to ensure that creative ideas/Key direction/assets are aligned throughout process, with the strategy – this includes narrative, creative, storytelling, etc;
  • Development of strategic framework for personalization across channels and formats.

Marketing support

  • Shaping the company’s overall business strategy by researching industry trends;
  • Prepare reports on strategy ideas for senior management;
  • Present research findings to senior management.

Others

  • Comply with Odoo, our CRM, (such as timesheet) and company regulation.

Job Requirements

General:

  • Previous experience in similar capacity in agency mandatory (minimum Years of experience: 4-6 years).

Required skills:

  • Work with strong autonomy, proactivity and under pressure, reporting to the Managing Director;
  • As understanding of marketing objectives and strategies – including digital, omnichannel etc of the healthcare & life science industry;
  • Good understanding of client’s business and competitive landscape;
  • Demonstrated critical thinking and problem-solving abilities;
  • Passion for science and healthcare related topics.

 

    for further contact.