Location: Philippines
Key Responsibilities:
- Lead insight development by analyzing qualitative and quantitative data (market research, patient journeys, HCP behavior, etc.) to uncover unmet needs and motivations.
- Craft strategic briefs that inspire creative and content teams and ensure all deliverables are rooted in a compelling brand truth and scientific accuracy.
- Collaborate with the account, creative, and content teams to shape brand storytelling across channels such as digital, social, CRM, onground activations, PR, KOL/DOL, and more.
- Work closely with clients to understand business objectives, category nuances, and competitive landscape.
- Contribute to brand planning, including message development, positioning, customer segmentation, and launch strategy.
- Support primary and secondary research efforts (e.g., advisory boards, desk research, social listening).
- Monitor industry, cultural, and AI/digital trends to proactively bring fresh thinking and innovation to client work.
- Help prepare and deliver compelling strategic presentations to internal teams and clients.
What You’ll Bring:
- Bachelor’s degree (required); background in communications, marketing, psychology, or life sciences a plus.
- 4+ years of experience in strategic planning; Ideally within healthcare, pharma, or life sciences marketing.
- Strong storytelling skills with the ability to distill complex science into human-centric narratives.
- At least an eager understanding of pharmaceutical marketing regulations and codes (e.g., FDA, EMA, DOH, MOH, etc.) and HCP/patient audience dynamics (e.g. medical societies, patient groups, etc.)
- Experience with tools like Global Web Index, Kantar, Nielsen, Symphony Health, Veeva CRM, social listening platforms (e.g. Brandwatch), etc.
- Collaborative mindset, curiosity, and a genuine passion for improving health outcomes through communication.
Preferred:
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- Experience working on end-to-end campaigns for Rx or OTC brands.
- Knowledge of patient and HCP journeys in different therapeutic areas (e.g. nutrition, dermatology, oncology, etc.)
- Background in behavioral science, digital strategy, or medical communications is a plus.
